A Wonderful Mark Luttrell Robo-Call Mark Luttrell is the Republican candidate running for Shelby County Mayor in the Greater Memphis TN area. This "robocall" comes from his opponent Joe Ford. It is a great example of how a negative ad can turn positive--for the other side! Mark Luttrell couldn't have written a better ad for himself so now he benefits from free advertising--ha! Just an example of how negative campaigning can backfire. The primary elections are today so go vote!!!!!!!